Honesty

You may not always like what we tell you, but we will tell you the truth. We find it simplifies life considerably.

Simplicity

Less is more, especially when it comes to complexity and visual clutter. Users seldom adopt, let alone recommend, what they don’t understand.

Execution

Working hard and getting the job done is the foundation of our culture. We’re proud that our track record shows no failures.

Craftmanship

Though we don’t work with wood or iron, we believe in craftsmanship as a model for building software. Quality is essential and we are driven by the desire to master our ever-changing craft.

Fear of Failure

When we push technology to its limits, we use prototyping to raise our confidence in the solution. We make sure something is possible before we tell you it is.

Focus on UX

We work to deliver the solution to your problem that works best for you. Recent trends in technology are training customers to demand dramatically improved user experiences.